TMRA Studios

OVERVIEW

At Hair Cuttery, stylists are more than professionals—they’re heroes with shears and brushes. Armed with creativity and skill, they transform hair into crowns of confidence and individuality. They’re champions of bold cuts, vibrant colors, and effortless styles, redefining beauty while shattering the myth that great hair comes with a high price tag. These everyday heroes are on a mission to make quality hair care a right for everyone, empowering people one strand at a time.

CLIENT HAIR CUTTERY

INDUSTRY Beauty

ROLES Tamara B (ACD - Art)
Anna Xiques (ACD - Copywriter)

AGENCY Zimmerman Advertising - 2020

Manifesto

We are artists. We are masters of creativity. And hair is our craft.

We cut, color, and style.
And we transform hair into something undeniably noticeable.
A look that empowers, encourages, and inspires.

It’s an art.

We make it easy to maintain manes,
gloss up color and strengthen strands.

It takes skill.

We don’t just alter looks. We alter egos.
We color personalities and tint moods.

And now, we’re taking a stand. For all.

Breaking conventions. Not breaking the bank.
Tearing down the illusion that quality hair care comes only at a high cost.

At Hair Cuttery, we believe great hair is not a privilege. It’s a right.

A right deserved by everyone.

Hair Cuttery
Hair For The People

:30 TV Spot

The spot is bold, stylish, and unapologetically cool. It leans into fast-paced, high-energy visuals with quick cuts, smooth zooms, and close-ups that highlight the artistry and attention to detail of the stylists. The sound design incorporates ASMR-like details—scissors snipping, brushes gliding, hair dye mixing—to create an immersive sensory experience. The overall vibe is confident, creative, and accessible, blending fashion-forward visuals with a message of inclusivity.